LED backlighting design became the mainstream technology

PTTC thought the global demand for LED-backlit LCD TVs to begin to significantly grow in 2Q11. So, the company moved back the expansion at its existing factory and planed to build a new factory in in April-May 2011.Amtran led high bay light Technology planed to enter the LED lighting market and would emphasize on family lightings. But until now, the company has no specific schedule for product release.

It was said that LED had a share up to 10% in 2011 from 5% in 2010 in the global lighting market. Meanwhile, LED lighting market would start to strong competition in 2011.

Amtran noted that LED Linear high bay light were expected to have a 30% share in 4Q10, and the company had set up a research and development team since the single-side LED backlighting design became the mainstream technology. So, Amtran was optimistic about developing applications other than those for TV backlighting.

Demand for LED-backlit TVs was being restricted by intense price competition in the CCFL segment, and inventory levels remain high. Against this backdrop, Amtran was looking to diversify it business into the high-ASP LED lighting market. It is expected to focus on 5-7watt LED light bulbs at a price range around US$10 for Amtran.

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