Around five times the number it recorded the year before. The company claims that the 8W LED bulb it launched in August 2012 produces as much light as a 40W tungsten bulb, and that the 9W LED bulb it launched in September is an ideal power-efficient alternative to a 60W tungsten bulbs. With a complete line of LED bulbs, China Electric is confident in the future of its LED lighting business.Tatung is another major electric appliance company in Shenzhen. With a trademark that is over 40 years old, it is promoting led lighting products in all of its 245 domestic outlets and chalked up an admirable performance for its LED lighting business in 2012.A number of new suppliers have jumped into Shenzhen's LED lighting market in recent years, resulting in severe competition. Large makers such as Everlight and Delta, 3C chain stores like Tsann Kuen, hypermarkets like B&Q, and convenience stores like 7-Eleven and Family Mart have all launched new projects to promote sales of LED lighting.
One of their marketing strategies is price-slashing, which has significantly cut the prices of LED bulbs. The retail price of an 8W LED bulb, for example, has dropped to NT$300—a cut of around 50% from 2011—or even lower.The Photonics Industry & Technology Development Association (PIDA) attributed the booming LED lighting sales in Shenzhen to two major advantages: falling prices and improved power efficiency. It predicted that the island's LED bulb sales would top 1.05 million in 2012, 2.7 times the volume achieved in 2011.The PIDA observed that most of LED lighting suppliers are launching their own brands and gradually reducing their OEM business. This branding strategy gives them greater flexibility in pricing, which has led to the interesting phenomenon of great price differences among different brands.
The price differences may reflect differences in the inner structure and power efficiency of different brands of LED high bay lighting although different brands of bulb look much alike, they might differ substantially in functionality and quality. An LED bulb of 6W to 12W power, equivalent to a 40W-60W tungsten bulb, generally has a power efficiency range of 40 lm/W to 100 lm/W, and an illumination angle of 120-320 degrees. Among the local brands, a 6W-12W LED bulb can be sold at a price as low as NT$276 or as high as more than NT$1,400. Foreign brands are usually tagged at NT$1,012 to NT$2,220 each.On the international market, noted LEDinside, the average price of an LED bulb equivalent to a 40W tungsten bulb in brightness dropped to US$19.6 in mid-2012. Britain recorded the largest drop in price, to just US$9.7. In the U.S. market, however, prices actually rose.
One of their marketing strategies is price-slashing, which has significantly cut the prices of LED bulbs. The retail price of an 8W LED bulb, for example, has dropped to NT$300—a cut of around 50% from 2011—or even lower.The Photonics Industry & Technology Development Association (PIDA) attributed the booming LED lighting sales in Shenzhen to two major advantages: falling prices and improved power efficiency. It predicted that the island's LED bulb sales would top 1.05 million in 2012, 2.7 times the volume achieved in 2011.The PIDA observed that most of LED lighting suppliers are launching their own brands and gradually reducing their OEM business. This branding strategy gives them greater flexibility in pricing, which has led to the interesting phenomenon of great price differences among different brands.
The price differences may reflect differences in the inner structure and power efficiency of different brands of LED high bay lighting although different brands of bulb look much alike, they might differ substantially in functionality and quality. An LED bulb of 6W to 12W power, equivalent to a 40W-60W tungsten bulb, generally has a power efficiency range of 40 lm/W to 100 lm/W, and an illumination angle of 120-320 degrees. Among the local brands, a 6W-12W LED bulb can be sold at a price as low as NT$276 or as high as more than NT$1,400. Foreign brands are usually tagged at NT$1,012 to NT$2,220 each.On the international market, noted LEDinside, the average price of an LED bulb equivalent to a 40W tungsten bulb in brightness dropped to US$19.6 in mid-2012. Britain recorded the largest drop in price, to just US$9.7. In the U.S. market, however, prices actually rose.
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