Ethernet speed data transmission for a robust solution that enables the full range of dynamic

Philips recently debuted IntelliPower to re-light the towers on Boston's iconic Leonard P. Zakim Bunker Hill Memorial Bridge with intelligent, color-changing LED lighting fixtures from Philips Color Kinetics.

With just the push of a button, the Massachusetts Department of Transportation can change the colors and intensity of the lights as well as display dynamic, color-changing light shows, while at the same time reducing energy consumption by more than 80% over the previously installed conventional lighting system. In addition, because IntelliPower uses the wiring and fixture mounting points already on the bridge, the Massachusetts Department of Transportation also saved money on the installation.

IntelliPower is ideal for all installations, small to large, where re-wiring may be difficult or cost-prohibitive. Unlike other LED solutions which use low-bandwidth data transmission for switching and dimming a limited number of fixtures, IntelliPower employs high bandwidth, bi-directional, Ethernet speed data transmission for a robust solution that enables the full range of dynamic, color-changing effects. IntelliPower affords new ways to transform structures and spaces in cities and communities by lowering overall installation and maintenance costs while bringing the deployment of intelligent, digitally-controlled LED lighting systems in line with budgetary constraints.

According to the BBC, the shifting from blue to red light (with an intermediate white stage) will help to simulate the typical day / night cycle. The blue lighting is meant to stimulate the retinal photopigment melanopsin as well as the hormone melatonin, which helps a person feel more alert and awake. The shift to red lighting will reverse the process and help encourage feelings of sleepiness. While the test isn't slated to begin until 2016, hopefully it'll help those working in space get a better night's rest.

Over the past decade, Cage served in key executive positions at PepsiCo, Inc., including Senior VP of Innovation and Insights for its U.S. Beverage business, Chief Marketing Officer of International Foods, and, most recently, Senior VP of the Global Snacks Group, where he was responsible for developing breakthrough strategies, brand plans, and innovation programs for the beverage giant. While heading up innovation for its U.S. beverages unit, Cage implemented a new innovation approach that yielded many breakthroughs, including the company's industry-leading Dream Machine Recycling program.

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