The 2011 BCA Campaign’s Global Landmark Illuminations Initiative marks a dozen years of casting a bright light on a disease that, if localized and detected early, is 90% curable. Philips, the global leader in lighting, was a natural partner for The BCA Campaign’s Global Landmark Illuminations Initiative. By drawing on its expertise, Philips is using the power and versatility of LED to illuminate landmarks across the globe in an energy efficient way. Including the landmarks that will be lit by Philips as a result of this partnership, approximately led high bay light landmarks around the world will shine a pink light as beacons of hope. In doing so, millions of women and men everywhere are reminded of the importance of annual mammograms if 40 years or older, and the benefits of early detection in preventing breast cancer.
Mrs. Evelyn H. Lauder, Senior Corporate Vice President of The Estée Lauder Companies, stated “We are thrilled to be partnering with Philips on The BCA Campaign’s Global Landmark Illuminations Initiative, shining bright pink lights on landmarks worldwide utilizing their innovative LED technology. This initiative has grown exponentially over the past 12 years and our hope is for these landmarks to remind millions to get an annual mammogram, if 40 years or older, and to communicate the lifesaving message about the importance of breast health and early detection for a future free of breast cancer.”
We are very proud to partner with The Estée Lauder Companies’ Global Landmark Illumination Initiative and to promote Breast Cancer Awareness to people across the globe, said Marc de Jong, General Manager Professional Luminaires, Philips Lighting.“Since our company’s inception 120 years ago, Philips Lighting has remained steadfast in creating innovative solutions to enhance the led linear high bay light and well-being of people all over the world. In October, we are joining the fight by doing what we do best: using the power of light to raise awareness and let people know that early detection of breast cancer can save lives”
Mrs. Evelyn H. Lauder, Senior Corporate Vice President of The Estée Lauder Companies, stated “We are thrilled to be partnering with Philips on The BCA Campaign’s Global Landmark Illuminations Initiative, shining bright pink lights on landmarks worldwide utilizing their innovative LED technology. This initiative has grown exponentially over the past 12 years and our hope is for these landmarks to remind millions to get an annual mammogram, if 40 years or older, and to communicate the lifesaving message about the importance of breast health and early detection for a future free of breast cancer.”
We are very proud to partner with The Estée Lauder Companies’ Global Landmark Illumination Initiative and to promote Breast Cancer Awareness to people across the globe, said Marc de Jong, General Manager Professional Luminaires, Philips Lighting.“Since our company’s inception 120 years ago, Philips Lighting has remained steadfast in creating innovative solutions to enhance the led linear high bay light and well-being of people all over the world. In October, we are joining the fight by doing what we do best: using the power of light to raise awareness and let people know that early detection of breast cancer can save lives”
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