our market share in both the indoor

China has a huge market demand for conventional lighting. The country’s market for incandescent light and CFL in 2012 reached 1.18 billion lamps and 1.27 billion respectively. Fluorescent tube light market demands reached 830 million, while circular fluorescent lamp market demand was at 800 million. In addition, the nation’s halogen lamp market demand was at 755 million. If all these lights are replaced with LED luminaire products, it would be a massive market. Cree CEO Charles Swobodo once made a statement that the company’s goal is to replace every single incandescent light bulb.

The latest product being released is 10W and can achieve 1,400 lumen in cool white and 1,250 lumen in warm white. Accordingly, it achieves the same level of luminance efficacy that DC LED module with 180lm/W LEDs would offer. This increased efficacy saves an additional 20% of power compared to the older versions. In addition, new arrangements of the LEDs on the board optimize the light pattern for specialized solutions such as flush-mount ceiling lights for living rooms, kitchens and porches.

Marten Willemsen, VP of Marketing for Seoul Semiconductor, said, “Efficiency and design flexibility have been dramatically improved with the latest Acrich2 modules giving 140lm/W.” He added, “Acrich2 modules have already been adopted by well-known lighting manufacturers and are selling in major retail stores. We believe the success of the Acrich2 LED modules will increase our market share in both the indoor and outdoor LED lighting markets.”The LED module from Seoul Semiconductor is the world’s first module using cutting edge technology with an on-board IC and multi-junction technology (MJT) LEDs that can be directly plugged into the wall without a ballast, driver, or converter. Newer variations of the Acrich2 family include smart functions such as dimming inputs and surge suppression circuits which create exceptional added value for lighting designers.

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